Mercedes-Benz VISION EQS Speeds Toward the Future of Luxury
We were invited by Gorden Wagener, Chief Design Office Daimler AG to learn about the future of luxury envisioned by Mercedes-Benz.
With a sweeping silhouette reminiscent of an Anish Kapoor sculpture, the Mercedes-Benz VISION EQS seems to stretch in both directions even while parked, a sinew of aerodynamics capturing and contouring light forward and back. Parked at a precipice overlooking the Los Angeles skyline, we’ve been invited by Gorden Wagener, Chief Design Office Daimler AG to learn about the future of luxury as envisioned by the German luxury automaker.
Gorden Wagener, Chief Design Office Daimler AG. \ Photo: Gregory Han
“We wanted to create something uniquely different looking, very futuristic. Something almost like an ambassador from the far distant future,” explains Wagener during a walk-around introduction to the two-tone concept. While the VISION EQS’s personality is most definitely “futuristic”, a certain amount of restraint is on display for a concept vehicle imagined as a predictor of the generational (r)evolution predicated upon the electrification of automobiles (especially in comparison to the biomorphic weirdness of the Avatar-inspired VISION AVTR, the manifestation of imagination completely unleashed). Wagener cites the Bauhaus and the Teutonic design tradition as guiding principles to the “purity” of function and form, but notes the enhancements delivered with the promise of technologies and susta...
With a sweeping silhouette reminiscent of an Anish Kapoor sculpture, the Mercedes-Benz VISION EQS seems to stretch in both directions even while parked, a sinew of aerodynamics capturing and contouring light forward and back. Parked at a precipice overlooking the Los Angeles skyline, we’ve been invited by Gorden Wagener, Chief Design Office Daimler AG to learn about the future of luxury as envisioned by the German luxury automaker.
Gorden Wagener, Chief Design Office Daimler AG. \ Photo: Gregory Han
“We wanted to create something uniquely different looking, very futuristic. Something almost like an ambassador from the far distant future,” explains Wagener during a walk-around introduction to the two-tone concept. While the VISION EQS’s personality is most definitely “futuristic”, a certain amount of restraint is on display for a concept vehicle imagined as a predictor of the generational (r)evolution predicated upon the electrification of automobiles (especially in comparison to the biomorphic weirdness of the Avatar-inspired VISION AVTR, the manifestation of imagination completely unleashed). Wagener cites the Bauhaus and the Teutonic design tradition as guiding principles to the “purity” of function and form, but notes the enhancements delivered with the promise of technologies and susta...
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