?Fellow ? Metamorphosis of a Rug? Rethinks a Product?s Life Cycle
"Fellow ? Metamorphosis of a Rug" is a collaboration between carpet manufacturer Ruckstuhl, designer Stephan Hürlemann + online media company DAAily platforms, who together are rethinking the life cycle of a rug.
Where you might see a collection of colorful rugs, a trio of collaborators sees the chance to establish a more sustainable system by shortening supply routes, extending life, and simplifying processes for a more conscious use of products. “Fellow ? Metamorphosis of a Rug,” debuted at at Milan Design Week 2023. Carpet manufacturer Ruckstuhl, designer Stephan Hürlemann, and online media company DAAily platforms together created the exhibition that rethinks the life cycle of a rug.
The trio experimented with improving the eco-balance of products, ultimately trying to answer the question of how the furniture industry can become more sustainable as a whole. The design, production, distribution, use, and trade of a rug were rethought and each Fellow rug was linked to a Non-Fungible Token (NFT), which bundles and digitally maps everything about the product.
“Ruckstuhl has been producing carpets from natural fibers since 1881. Sustainability is deeply rooted in our DNA. Nevertheless, we also have to question our established ways, recognize the need for action, and improve. The Fellow Project serves as a roadmap for us. It shows us where we can start,” says Adrian Berchtold, Managing Director of Ruckstuhl.
In order for people t...
Where you might see a collection of colorful rugs, a trio of collaborators sees the chance to establish a more sustainable system by shortening supply routes, extending life, and simplifying processes for a more conscious use of products. “Fellow ? Metamorphosis of a Rug,” debuted at at Milan Design Week 2023. Carpet manufacturer Ruckstuhl, designer Stephan Hürlemann, and online media company DAAily platforms together created the exhibition that rethinks the life cycle of a rug.
The trio experimented with improving the eco-balance of products, ultimately trying to answer the question of how the furniture industry can become more sustainable as a whole. The design, production, distribution, use, and trade of a rug were rethought and each Fellow rug was linked to a Non-Fungible Token (NFT), which bundles and digitally maps everything about the product.
“Ruckstuhl has been producing carpets from natural fibers since 1881. Sustainability is deeply rooted in our DNA. Nevertheless, we also have to question our established ways, recognize the need for action, and improve. The Fellow Project serves as a roadmap for us. It shows us where we can start,” says Adrian Berchtold, Managing Director of Ruckstuhl.
In order for people t...
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