E-Commerce Brands Scratch Their Brick & Mortar Itch with Batch, a New Retail Concept Store
San Francisco-based Batch rotates their store collection every 10-12 weeks, appealing to both e-commerce brands and savvy shoppers.
There are many reasons why direct-to-consumer brands ? such as Warby Parker, Away, Glossier, Burrow, Allbirds, Quip, Bloomscape, and many more ? are thriving in this day and age. Oftentimes there is a back story that resonates with how consumers feel and shop, whether it?s disrupting the status quo of legacy companies, wanting to provide more modern options, or filling a certain void in the market. Another reason is the price. DTC brands avoid retail markups and overhead costs, driving down the price of their products which is always a compelling reason to switch from a legacy brand to a start-up.
But it takes a certain amount of trust for consumers to buy something without ever seeing it in real life first. Free shipping and free returns definitely help to bridge that trust, but truth be told, there is nothing like the tactile experience of feeling and trying out a product in-store, which is why pop-up shops are so popular and why some start-ups who say they?d never open a retail space, like Everlane, eventually open one or two stores. Lindsay Meyer, Founder and CEO of San Francisco-based Batch, recognizes this which is why she started Batch, a retail store that provides e-commerce brands who want that brick & mortar experience with their customers with a space in Batch?s showroom. Every ?batch? lasts 10-12 weeks before being swi...
There are many reasons why direct-to-consumer brands ? such as Warby Parker, Away, Glossier, Burrow, Allbirds, Quip, Bloomscape, and many more ? are thriving in this day and age. Oftentimes there is a back story that resonates with how consumers feel and shop, whether it?s disrupting the status quo of legacy companies, wanting to provide more modern options, or filling a certain void in the market. Another reason is the price. DTC brands avoid retail markups and overhead costs, driving down the price of their products which is always a compelling reason to switch from a legacy brand to a start-up.
But it takes a certain amount of trust for consumers to buy something without ever seeing it in real life first. Free shipping and free returns definitely help to bridge that trust, but truth be told, there is nothing like the tactile experience of feeling and trying out a product in-store, which is why pop-up shops are so popular and why some start-ups who say they?d never open a retail space, like Everlane, eventually open one or two stores. Lindsay Meyer, Founder and CEO of San Francisco-based Batch, recognizes this which is why she started Batch, a retail store that provides e-commerce brands who want that brick & mortar experience with their customers with a space in Batch?s showroom. Every ?batch? lasts 10-12 weeks before being swi...
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