Jordan Diatlo walks us through Leadoff?s work for Spora Health Momma?s Kit in particular, which was designed ?to make the maternal journey better for Black people and to center their joy."

The proposition that a tech start-up can change the world is a durable cliché at this point. Sometimes, though, art and design can help where tech stumbles ? and ensure it succeeds in a meaningful way. To wit: Momma?s Kit, produced by Spora Health as part of a suite of online and offline tools called Spora Mommas. It?s designed to reduce maternal mortality among mothers-to-be of color ? and more specifically, ?to make the maternal journey better for Black people and to center their joy.? Momma?s Kit ? which includes tools and instructions for monitoring vital health stats during the third and fourth trimesters ? was created in collaboration with Leadoff Studio, led by founder, CEO, and creative director Jordan Diatlo.
In this week?s Milkshake, Diatlo walks us through Momma?s Kit ? and creating connections in the nebulous space between online tools and IRL usage. One past client emblemized that work: Roman, a telehealth brand that supplies medication primarily for erectile dysfunction. ?Everything in their process was digital: You downloaded an app, you talked to a doctor on your phone, you ordered medication on your phone, and then all of a sudden, the pills showed up at your front door,? Diatlo says. ?So our role with Roman Health was to use industrial design and the user...