Converse?s Weird, Wild Design Explorations Prelude The New CX Series
Converse CX ushers in a new era of design by reimagining its design ethos with innovative materials and processes.
Is there any sports footwear moniker more deserving of the signifier “heritage brand” than the century old Converse" The silhouettes of the Converse Chuck Taylor All Star and One Star are practically synonymous with youth culture – an association not limited to a single decade, but whose popularity spans numerous generations, each who’ve found comfort in lacing up the casual cotton canvas kicks regardless of the changing times.
But time has a propensity to leave heritage brands to fade into obscurity if left too long unchanged, such is the fickle nature of fashion. Especially so in the realm of footwear where the prevalence of certain silhouettes have dominated the market and arguably stifled innovation.
?We?ve always been a progressive brand, but as we enter a new decade we see an incredible opportunity to push the boundaries of our own design and product ethos,? says Phil Russo, Global VP, Design & Innovation at Converse.
That push for Converse manifests in the announcement of three core materials and technologies collectively falling under the CX moniker (before this rebirth, ?CX? was a badge introduced in 1915 by Marquis Converse to denote the ?triple tread? design of his early sneakers). The trio communicate the intent to redefine the brand’s design ethos and also evolve the process in which their shoes are...
Is there any sports footwear moniker more deserving of the signifier “heritage brand” than the century old Converse" The silhouettes of the Converse Chuck Taylor All Star and One Star are practically synonymous with youth culture – an association not limited to a single decade, but whose popularity spans numerous generations, each who’ve found comfort in lacing up the casual cotton canvas kicks regardless of the changing times.
But time has a propensity to leave heritage brands to fade into obscurity if left too long unchanged, such is the fickle nature of fashion. Especially so in the realm of footwear where the prevalence of certain silhouettes have dominated the market and arguably stifled innovation.
?We?ve always been a progressive brand, but as we enter a new decade we see an incredible opportunity to push the boundaries of our own design and product ethos,? says Phil Russo, Global VP, Design & Innovation at Converse.
That push for Converse manifests in the announcement of three core materials and technologies collectively falling under the CX moniker (before this rebirth, ?CX? was a badge introduced in 1915 by Marquis Converse to denote the ?triple tread? design of his early sneakers). The trio communicate the intent to redefine the brand’s design ethos and also evolve the process in which their shoes are...
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