Cadillac Brings VR Showrooms Ever Closer to Reality
Imagine this: you walk into a car dealership knowing exactly which car model you want, but not exactly the package and options you’d like to add to your eventual purchase. It’s not an uncommon problem, knowing the general, but not the specifics. Currently potential customers have to settle for 2-dimensional online “build this car” previews,... Read more »
Imagine this: you walk into a car dealership knowing exactly which car model you want, but not exactly the package and options you’d like to add to your eventual purchase. It’s not an uncommon problem, knowing the general, but not the specifics. Currently potential customers have to settle for 2-dimensional online “build this car” previews, request a catalog to thumb through, or visit the dealership in hopes of matching dreams with in-stock reality. Cadillac is envisioning answering the question, “Can I get that option with this package"” not with vague and generalized descriptions available today, but with virtual showrooms of tomorrow presenting buyers the ability to build, customize, and view their car in detailed 3-dimensions.
It was at the opening of the Letters To Andy Warhol exhibition at the Cadillac House Munich last month where a small group of guests ? including Design Milk ? were invited to preview the luxury American automaker’s vision of the auto purchasing experience:Â Cadillac VR.
Cadillac endeavors to usher in an entirel...
Imagine this: you walk into a car dealership knowing exactly which car model you want, but not exactly the package and options you’d like to add to your eventual purchase. It’s not an uncommon problem, knowing the general, but not the specifics. Currently potential customers have to settle for 2-dimensional online “build this car” previews, request a catalog to thumb through, or visit the dealership in hopes of matching dreams with in-stock reality. Cadillac is envisioning answering the question, “Can I get that option with this package"” not with vague and generalized descriptions available today, but with virtual showrooms of tomorrow presenting buyers the ability to build, customize, and view their car in detailed 3-dimensions.
It was at the opening of the Letters To Andy Warhol exhibition at the Cadillac House Munich last month where a small group of guests ? including Design Milk ? were invited to preview the luxury American automaker’s vision of the auto purchasing experience:Â Cadillac VR.
Cadillac endeavors to usher in an entirel...
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