2021 e-tron GT Propels Audi Design Toward a Confident Electrified Future
The fast Audi e-tron GT promises to whiplash drivers from 0-60 in 3.5 seconds powered by electric motors on each axle.
To love concept cars is to accept that the majority of the vision you’ve fallen in love with will be compromised ? often significantly ? if/when the design makes it to production. That said, Audi has a history of retaining a considerable percentage of their show car DNA, something that Audi head of design Marc Lichte has delivered again with the 2021 Audi e-tron GT, a vehicle first revealed back in 2018 at the Los Angeles Auto Show.
Lichte described the original expression of the Audi e-tron GT as “The most beautiful car I’ve ever drawn.” Now two years later, that confident exploration of form has arrived as an all-electric Gran Turismo with many of the details that made the original show car a buzzworthy design mostly unscathed from the editing process: the same chiseled low stance with a honeycomb grill agape in front, complemented with short overhangs and a long wheelbase, sliding elegantly down to a tapered rear evocative of Audi’s TT and R8 models.
Good design comes about when a product is aesthetic and functional at the same time, when it becomes part of a seamless overall experience. The basis for aesthetics lies in the proportions: short overhangs and a long wheelbase, along with a slender cabin on a strong body. All this is combined by the e-tron GT.
– Marc Lichte, Head of Audi Design
HD Matrix-design ...
To love concept cars is to accept that the majority of the vision you’ve fallen in love with will be compromised ? often significantly ? if/when the design makes it to production. That said, Audi has a history of retaining a considerable percentage of their show car DNA, something that Audi head of design Marc Lichte has delivered again with the 2021 Audi e-tron GT, a vehicle first revealed back in 2018 at the Los Angeles Auto Show.
Lichte described the original expression of the Audi e-tron GT as “The most beautiful car I’ve ever drawn.” Now two years later, that confident exploration of form has arrived as an all-electric Gran Turismo with many of the details that made the original show car a buzzworthy design mostly unscathed from the editing process: the same chiseled low stance with a honeycomb grill agape in front, complemented with short overhangs and a long wheelbase, sliding elegantly down to a tapered rear evocative of Audi’s TT and R8 models.
Good design comes about when a product is aesthetic and functional at the same time, when it becomes part of a seamless overall experience. The basis for aesthetics lies in the proportions: short overhangs and a long wheelbase, along with a slender cabin on a strong body. All this is combined by the e-tron GT.
– Marc Lichte, Head of Audi Design
HD Matrix-design ...
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