M40 is a minimalist watch created by London-based designers Uniform Wares in collaboration with MoMA.

M40 is a minimalist watch created by London-based designers Uniform Wares in collaboration with MoMA. The timepiece is based off of the watchmaker’s most popular selling M-Line case architecture. The primary focus was to further reduce and refine the original M40 model while taking inspiration from the brand’s original 100 Series watch.

Michael Carr, creative director of Uniform Wares, states, “The pared back detailing is an exercise in discretion and versatility and makes it the perfect wardrobe staple for men and women with an appreciation for contemporary design.” The watch was designed and developed entirely within Uniform Wares’ London studio, and made in Switzerland. The watch features a stripped back dial design with printed indices along with a two-hand complication. The timepiece utilizes a PVD black satin brushed case with a bead-blasted bezel. Uniform Wares + MoMA is etched on the caseback finished with a white enamel infill. The watch will come in seven total variations of black and grey.
United States-based customers can purchase the watch here, while United Kingdom and everywhere else can purchase the watch here.

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