For 2 months MM:NT Berlin Lab opened its doors to guests for free stays in exchange for feedback about their new self-service concept hotel.

In the simplest of terms, the MM:NT Berlin Lab is a temporary mini-hotel within a hotel ? the first of its kind. Each of the Lab’s six guest rooms are being used by operator Adina Hotels to beta test new ideas in hope of determining exactly what Gen Z and Millennial travelers prefer during a stay. The emphasis is on observing whether that group of travelers might be willing to give up some traditional amenities or conveniences for a more leisurely, self-service model that borrows from the digital interactions, which made Airbnb a popular alternative to traditional practices.
Photo: Lars Brønseth Developed by Experience Design Strategist Philippa Wagner in partnership with architecture firms ACME and BWM, booking one of MM:NT Berlin Lab’s six rooms took on the feeling of securing concert tickets. Only accessible through a sign-up broadcast via social media in January, potential guests vied for a one-, two-, or three-night stay in the rooms ? for free ? across testing dates spanning from March to May 2024. Unsurprisingly, every room and reservation date sold out in just two hours.
Photo: Lars Brønseth
?Our theory is there?s a cohort of Gen Z and Millennial travelers in particular that are open to new ways of interacting with hotel services,? says Asli Kutlucan, Chief Executive Officer at Adina Europe. ?We?re theref...