Google Hardware Design Studio + Chromasonic, explore sensory perception with their 2024 Salone del Mobile exhibition, Making Sense of Color.

It may come as a surprise, but the human experiences of taste, hearing, smell, touch, and sight, share the computing capacity of technologies like the pocket calculator, hard disk, USB Key, and computer network, respectively. Google Hardware Design Studio, in collaboration with arts and research lab Chromasonic, explores the bandwidth of those sensory perceptions with their Milan Design Week 2024 exhibition Making Sense of Color. And to bring subsequent aspects of this supersaturated fantasia to fruition, the technology giant tapped Amplify, a global creative agency whose specialty is realizing brand experiences informed by community connection. While the physical element is temporary, together, all parties reveal the potential of spaces designed to satisfy not only technical parameters, ergonomics, and comfort, but also the relative indices of emotion and well-being ? a neuro-architecture with inherent humanity.
In an advancement of their 2023 endeavor, Shaped by Water, Google continues its discourse on neuroaesthetics trading form for color wherein hue takes the lead, bolstered by the other senses. Sprawling across roughly 6,500 square feet inside a redeveloped industrial building near Porta Venezia ? a particularly artistic district of Milan, Italy ? the five-room, multi-layered installations unfurl. ?We want to make sure ...