DMTV Milkshake: Leia T. Ward on Mastering the Art of ?Interior Marketing?
Leia T. Ward of LTW Design reveals the ?one weird trick? of home staging and the best advice she?s ever gotten. Watch!
This week?s DMTV Milkshake guest is luxury home stager Leia T. Ward, founder and principal of LTW Design and one of the ?Top 10 Luxury Stagers? in the U.S. (Former clients include Bruce Willis.)
Whether you?re buying a house, selling a house or just wondering if you?re ever going to get around to properly decorating the house you live in, Leia knows exactly what a homeowner needs to do to max out their asking price ? whether that?s picking up rugs or adjusting, however temporarily, to a transitional-modern decor scheme. ?When we stage peoples? homes, it may be completely different from the style they were living in,? she says. ?If they live in a very traditional, center-hall colonial, we might come in and make it a little bit more modern, so that it speaks to potential buyers. It might not line up with the sellers? aesthetic ? and we tell them that’s okay. We’re just selling your house. You don’t have to like it.? That, though, is often not the end of the story: ?Sometimes when they come in and it’s all staged, they say, ?Oh my gosh, I’ve never seen my house like this ? I wish I did this sooner. I love it, and can you come design our new house"? Another buyer actually took their home off the market once Leia?s team was done staging it: ?They ended up loving the staging so much that they took it off the market an...
This week?s DMTV Milkshake guest is luxury home stager Leia T. Ward, founder and principal of LTW Design and one of the ?Top 10 Luxury Stagers? in the U.S. (Former clients include Bruce Willis.)
Whether you?re buying a house, selling a house or just wondering if you?re ever going to get around to properly decorating the house you live in, Leia knows exactly what a homeowner needs to do to max out their asking price ? whether that?s picking up rugs or adjusting, however temporarily, to a transitional-modern decor scheme. ?When we stage peoples? homes, it may be completely different from the style they were living in,? she says. ?If they live in a very traditional, center-hall colonial, we might come in and make it a little bit more modern, so that it speaks to potential buyers. It might not line up with the sellers? aesthetic ? and we tell them that’s okay. We’re just selling your house. You don’t have to like it.? That, though, is often not the end of the story: ?Sometimes when they come in and it’s all staged, they say, ?Oh my gosh, I’ve never seen my house like this ? I wish I did this sooner. I love it, and can you come design our new house"? Another buyer actually took their home off the market once Leia?s team was done staging it: ?They ended up loving the staging so much that they took it off the market an...
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