A home theater projector can prove a challenge and an eyesore. But the XGIMI Magic Lamp triple-threat design hides in plain sight.

XGIMI doesn’t carry the same brand recognition as the biggest players within the home entertainment technology category. But since launching in 2013, the Chinese company has steadily built a reputation for designing multifunctional smart home theater projectors for nearly all budgets and applications. We don’t hesitate to say their models are often deserving of serious consideration if budget and installation/placement are strong concerns. XGIMI’s Android-powered projectors often top lists for consumer-grade, everyday projector models primarily because they’re extremely easy to set up; their catalog of projectors automatically focus and calibrate images on start up, and include built-in streaming app services, feature pleasing contemporary industrial design, and built-in wireless audio support. The brand is the epitome of the term, “great bang for the buck.”
But the newest XGIMI projector, the Magic Lamp, is something altogether different, a “lifestyle triple-threat” designed to transform any space into a media room. The circular home theater component is an HD projector and multi-sound speaker disguised in the form of a contemporary ceiling lamp.

It’s an ingenious solution, considering the best place to install a projector is on the ceiling. Doing so not only eliminates concerns a...