Greg Keffer shows us around Rockwell Group's Union Square office and explains his work process.

New York City based Greg Keffer is a Partner and Studio Leader at the award-winning Rockwell Group, where he heads numerous international hospitality, residential, retail, and office projects. In just six short years, Keffer has worked on various projects, like NeueHouse Hollywood, The Time Hotel (NY), Sky (NY), William Morris Endeavor | IMG (NY), and Station House (Washingon, DC). Currently he’s overseeing the new, much-anticipated Warner Music Group headquarters in downtown Los Angeles, as well as Nobu Downtown (NY), Hotel EMC2 (Chicago), W Madrid Hotel, Moxy Miami, Union Square Cafe (NY), MGM Cotai (Macau), and Battersea Power Station (London). In this month’s Where I Work, Keffer shows us around the Rockwell Group’s Union Square office and gives us insight into his work process.
What is your typical work style"
I work best when I am juggling multiple projects. I really enjoy the challenge of solving a variety of design issues at different scales and within various typologies simultaneously.

What’s your studio/work environment like"
Rockwell Group is organized into 7 studios, allowing the highly creative energy of our designers to be concentrated in smaller groups. Our studio is very focused, yet highly collaborative, and we encourage the cross-pollination of ideas within and between the groups. To encourage creativity a...