Aaron Edwards takes us through his work days, creative processes, and the design behind The Charles' NYC offices.

Aaron Edwards is one half of the award-winning digital agency, The Charles, which he co-founded with his sister, Samantha Edwards. The New York City based firm, which also has offices in Chicago and London, are the brains behind the advertisements of some the most notable brands in the business, like Cartier, MINI, The Wall Street Journal, Bloomberg Media, as well as fashion related brands, such as Misha Nonoo, Ellen Tracy, and Armando Cabral. They also won the digital design award for Cocainenomics via the Wall Street Journal for Netflix’s show, Narcos. Wanting all of their employees to have a voice on some of today’s most controversial subjects, the duo encouraged each of them to write an article for their recently launched online magazine, Charlie, including topics like race, censorship, and fear culture. For this month’s Where I Work, Aaron takes us through his work days, creative processes, and the design behind The Charles’ NYC offices.
What is your typical work style"
I’d say my work schedule is pretty regimented but my best work is usually done at 7.00am when I am in the shower. I like to set one large overarching task for the week and on my walk to work, break those larger objectives into more bite-sized goals per day. My hours aren?t set but I?m usually in the office at 8.30am and out the door by 7pm but ...