Meet Gordon, British modern radiator maker Eskimo's stylish, space-saving, and energy-efficient bathroom towel drying rack.

The Gordon flash drying electric towel rail’s yesteryear sci-fi reference may elicit a knowing smile, but this stylish finned piece of hardware promises to be a welcome addition in almost any modern bathroom today. Its offering of relief during the teeth-chattering cold months makes a dry, heated towel feel less like a luxury and more like a necessity.

Hand assembled in Birmingham, England, the Gordon is offered in two sizes ? 4 or 8 rails, and an alternative Loop edition with curved ends ? capable of drying four to eight towels at once. Regardless of size, Gordon was designed following Eskimo’s original ethos devised in response to the eyesore necessity of on-wall radiators. In setting out to save “the world from the ugly and impractical saboteurs of interior design” they’ve extended their efforts into the bathroom.
Gordon is advertised to use one third of the energy consumed by a standard powered towel rail, with its vertical form factor drying the entire length of the towel, which eliminates damp pockets due to its larger surface area in contact or close proximity when a towel is hanging.

While you could install any Gordon towel rack to operate in a constant state (the rail needs to be hardwired professionally), ideally the fixture is paired with an Eskimo controller wall unit and timer switch to keep energy...