Created by design consultancy Morrama and luggage brand Phoenix, Tela serves as a blank canvas for creating your own bespoke luggage.

Gone are the days of being frantic and frazzled while searching for your nondescript luggage in a sea of sameness at baggage claim. With the luggage range aptly named Tela, which is Italian for “canvas,” travelers can transform their suitcase into a journal of sorts easy to spot from anywhere. Created by B Corp certified studio design and innovation consultancy Morrama, in collaboration with Italian luggage brand Phoenix, these suitcases ? available in the Tela 40 Cabin Luggage, the Tela 70 Trunk Check-In, and the Tela 100 Trunk Plus Check-In ? serve as blank canvases free from any obstructive grooves or pockets. Their minimalist concept allows for easy personalization with stickers and other ephemera to document the story of your travels.
?We deliberately kept the front face of the suitcase completely free from distractions,? says Jo Barnard, founder and CEO of Morrama. ?Every bump, scratch, and sticker represents a travel memory and it is something a user should cherish.? What’s more, the deceptively simple design lays the framework for potential artist collaborations and future graphic exploration.

The front and back shells of the Tela suitcases are completely smooth, without any niches that might distort a sticker?s presentation. They?re made from aerospace-grade polycarbonate, 30% of which is derived from re...