The sleek and modern JJ heated towel rack, designed by Ludovica Serafina + Roberto Palomba for Tubes, is both a heating element and storage solution.

Nothing says luxurious comfort like a freshly warmed towel available right out the shower. However, most consumers only experience this level of comfort on vacation at hotels or upscale B&Bs. Towel warmers in residential spaces often take up too much floor, counter, or wall space. If only there were a modern solution? Enter the JJ design by Ludovica Serafini and Roberto Palomba for Italian radiator brand Tubes. Inspired by American artist Donald Judd, the JJ boasts an elegant and streamlined silhouette. Its name derives from its side profile, which reveals two ‘J’ shapes from the horizontal shelves. Unlike other towel warmers with singular functions, the JJ also doubles as a storage organizer and hanger for drying wet towels, thanks to an unseen slot carved into the bottom shelf.
“The inspiration for JJ arises from the desire to design a minimalist heating body, clearly influenced by Donald Judd’s vision, which thus assumes an extraordinary architectural value within the space in which it is placed. In the project, iconicity and functionality merge, as is customary in our projects,” says Ludovica Serafini + Roberto Palomba.

The JJ is truly the towel warmer of the future, capable of integration into home automation systems. Users can control temperature and schedule programs via Wi...