The Conran Shop Turns Seoul Carpark Into Retail Environment for the Modern Age
The Conran Shop has opened its 12th global location in the thriving Gangnam area of South Korea's capital city in a former carpark.
46 years after opening its first doors on London?s Fulham Road in 1973, The Conran Shop has opened its 12th global location in the thriving Gangnam area of South Korea’s capital city. According to creative director Stephen Briars, the new Seoul store is “a retail environment for the modern age.”
Rivaling the London flagship for size, the Seoul store occupies what was once a multi-story car park, now transformed into a dramatic two-story, 24,000 square foot retail emporium ? a standalone space connected to Gangnam?s Lotte Department Store. The brand’s arrival in Korea introduces the world’s fourth-largest city in terms of GDP to Conran’s approach to design, as well as directly exposing Conran to contemporary Korean culture in what promises to be a dynamic and productive dialogue. We spoke to creative director Stephen Briars to find out more. Why did you pick this city/neighborhood/storefront"
Our partner offered us the space and we loved it for its simple rectangular format and spaciousness. Compared to many heritage buildings it is relatively free of columns and obstructions and affords great sightlines across the floors. Interestingly, it was designed as a car park when the adjacent department store opened some years ago, then later the ground and first floor were converted to retail spaces. T...
46 years after opening its first doors on London?s Fulham Road in 1973, The Conran Shop has opened its 12th global location in the thriving Gangnam area of South Korea’s capital city. According to creative director Stephen Briars, the new Seoul store is “a retail environment for the modern age.”
Rivaling the London flagship for size, the Seoul store occupies what was once a multi-story car park, now transformed into a dramatic two-story, 24,000 square foot retail emporium ? a standalone space connected to Gangnam?s Lotte Department Store. The brand’s arrival in Korea introduces the world’s fourth-largest city in terms of GDP to Conran’s approach to design, as well as directly exposing Conran to contemporary Korean culture in what promises to be a dynamic and productive dialogue. We spoke to creative director Stephen Briars to find out more. Why did you pick this city/neighborhood/storefront"
Our partner offered us the space and we loved it for its simple rectangular format and spaciousness. Compared to many heritage buildings it is relatively free of columns and obstructions and affords great sightlines across the floors. Interestingly, it was designed as a car park when the adjacent department store opened some years ago, then later the ground and first floor were converted to retail spaces. T...
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