The 14th Factory: An Art Exhibition Transformed Into An Adventure
Located in downtown Los Angeles, The 14th Factory puts you in the driver?s seat of an exciting quest.
A new art exhibition has just arrived to downtown Los Angeles. Created by artist Simon Birch (with the help of 16 interdisciplinary artists from China, Hong Kong, the US, the UK, and Canada), The 14th Factory is an independent, non-profit initiative that consists of large-scale multi-media experiences that Birch hopes will create dialogue and change for social impact.
The project has been six years in the making and was originally planned to take place in Hong Kong, then New York, before finally settling in an empty warehouse in DTLA. Outlined in an exciting narrative of a hero?s quest, the exhibition takes viewers through 14 different rooms, or parts, to the iconic hero?s story, i.e., the call to action, the journey into another world, the battle, the reward, the ending transformation. Think about the storylines of Star Wars or Harry Potter and the monumental scenes that define the movies. Now, imagine you?re the hero of story as you take a walk through each room of The 14th Factory. I got the opportunity to preview The 14th Factory twice before it opened and each time I was left with a different experience. The 14 rooms are as follows:
1. Standard (The Call to Adventure)
This is the iconic start to the storyline that grounds the viewer to the location of where the story will unfold.
2. The Dormouse (The Threshold)
A video projection reminiscent of falling dow...
A new art exhibition has just arrived to downtown Los Angeles. Created by artist Simon Birch (with the help of 16 interdisciplinary artists from China, Hong Kong, the US, the UK, and Canada), The 14th Factory is an independent, non-profit initiative that consists of large-scale multi-media experiences that Birch hopes will create dialogue and change for social impact.
The project has been six years in the making and was originally planned to take place in Hong Kong, then New York, before finally settling in an empty warehouse in DTLA. Outlined in an exciting narrative of a hero?s quest, the exhibition takes viewers through 14 different rooms, or parts, to the iconic hero?s story, i.e., the call to action, the journey into another world, the battle, the reward, the ending transformation. Think about the storylines of Star Wars or Harry Potter and the monumental scenes that define the movies. Now, imagine you?re the hero of story as you take a walk through each room of The 14th Factory. I got the opportunity to preview The 14th Factory twice before it opened and each time I was left with a different experience. The 14 rooms are as follows:
1. Standard (The Call to Adventure)
This is the iconic start to the storyline that grounds the viewer to the location of where the story will unfold.
2. The Dormouse (The Threshold)
A video projection reminiscent of falling dow...
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