With motto 'transforming yesterday?s waste into tomorrow?s living,' the mission of circular design + lifestyle brand Supernovas is clear.

With the strapline ‘transforming yesterday?s waste into tomorrow?s living,’ the mission of Milan- and London-based circular design and lifestyle company Supernovas is clear: challenging top creatives to transform waste and unwanted materials into recyclable design objects and furniture and giving customers the freedom to buy, swap or return them. We spoke to founder Massimiliano Rossi to find out more…

Tell me a little bit about your childhood, education and background in terms of how you first became interested in creativity, design and sustainability.
I was born in Milan and raised in the Brianza district, and I grew up surrounded by piles of Architectural Digest, CasaBella and Abitare magazines. My father was an architect, and my mother?s parents ran a wooden furniture manufactory, so I?ve been exposed to the bustling furniture businesses of the area from a very young age. This creative and hard-working upbringing strongly influenced my educational choices, inspiring me to study Architecture, Visual Communication and finally get my MBA at the Berlin School of Creative Leadership. I started my professional career in the communication industry, where I stayed for over 15 years while also contributing to several start-ups. My interest in sustainability came later: on one hand while studying the rise of the firs...