Stitched in the desert: Iota?s Products Are Made by Bedouin Women in the Negev
Tal Zur, CEO of Iota Hand Stitched, talks to us about providing jobs for Bedouin women who aren?t allowed to hold jobs outside of the home.
A home interiors and accessories company is providing jobs for Bedouin women who aren?t allowed to hold employment outside of their home. Tal Zur, CEO of Iota Hand Stitched, speaks to Design Milk about why they think ?soft furniture? is the next home design frontier, how they found themselves in the Negev, and where their designs are going this summer!
Tal Zur, CEO of Iota Studio. Photo by Or Kaplan.
Design Milk’s Keshia Badalge at Iota Hand Stitched in Tel Aviv, Israel.
?If you want a product that is straight, where all the sides are equal, the color is all the same, then that?s not us. Our products are alive,? Zur tells us as we sit in her studio in Tel Aviv. And sure enough, her studio emulates that same liveliness, with hanging swings, chunky-knit rugs and pillows and shelves full of colorful yarn, specifically put together by a colorist on their team. Inside Iota Hand Stitched in Tel Aviv, Israel. Photo by Or Kaplan.
These home accessories are not only delight to look at and plop down onto, they also tell a small but proud story of Bedouin women empowerment. Bedouin women are traditionally not allowed to hold jobs outside of their home. They spend most of their time on domestic chores and taking care of their children.
Zur first learned about a group of Bedouin women working with a designer in Jaffa in Tel Aviv. Thro...
A home interiors and accessories company is providing jobs for Bedouin women who aren?t allowed to hold employment outside of their home. Tal Zur, CEO of Iota Hand Stitched, speaks to Design Milk about why they think ?soft furniture? is the next home design frontier, how they found themselves in the Negev, and where their designs are going this summer!
Tal Zur, CEO of Iota Studio. Photo by Or Kaplan.
Design Milk’s Keshia Badalge at Iota Hand Stitched in Tel Aviv, Israel.
?If you want a product that is straight, where all the sides are equal, the color is all the same, then that?s not us. Our products are alive,? Zur tells us as we sit in her studio in Tel Aviv. And sure enough, her studio emulates that same liveliness, with hanging swings, chunky-knit rugs and pillows and shelves full of colorful yarn, specifically put together by a colorist on their team. Inside Iota Hand Stitched in Tel Aviv, Israel. Photo by Or Kaplan.
These home accessories are not only delight to look at and plop down onto, they also tell a small but proud story of Bedouin women empowerment. Bedouin women are traditionally not allowed to hold jobs outside of their home. They spend most of their time on domestic chores and taking care of their children.
Zur first learned about a group of Bedouin women working with a designer in Jaffa in Tel Aviv. Thro...
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