Sight Unseen x Kasthall Collaboration Weaves Colors and Lines for Stockholm Design Week
Kasthall partners with Sight Unseen on a fresh and colorful rug collaboration by using their new web-based design tool.
Upon first impression, the collaboration between Kastall, a 120-year-old Swedish rug company, and New York based contemporary design site Sight Unseen, seems an odd pairing. Sight Unseen’s lens focuses upon the imaginative, graphical, and slightly unorthodox, while Kasthall’s catalog represents an organic and timeless expression of the woven inspired by nature. The launch of Kasthall’s newly refreshed online design tool, Rug Designer, presented an opportunity for their paths to converge, resulting in two rugs designed by both of Sight Unseen’s founders.
Presenting both rug designs at Kasthall’s Stockholm flagship store an evening prior to the official unveiling at the Stockholm Furniture Fair, Sight Unseen co-founder Jill Singer described the opportunity as unexpected, yet welcome. “I don’t claim to call myself a ‘designer’ by any means,” humbly explains Singer, “But Kasthall’s Rug Designer allowed us an easy means of experimentation, and we’re pleased with the results.”
Both striped designs express an identifiably Sight Unseen palette, one round and the other rectangular, both popping in contrast to Kasthall’s characteristically organic rug collection showcased within the company’s recently redesigned showroom ? an intentional curveball decision b...
Upon first impression, the collaboration between Kastall, a 120-year-old Swedish rug company, and New York based contemporary design site Sight Unseen, seems an odd pairing. Sight Unseen’s lens focuses upon the imaginative, graphical, and slightly unorthodox, while Kasthall’s catalog represents an organic and timeless expression of the woven inspired by nature. The launch of Kasthall’s newly refreshed online design tool, Rug Designer, presented an opportunity for their paths to converge, resulting in two rugs designed by both of Sight Unseen’s founders.
Presenting both rug designs at Kasthall’s Stockholm flagship store an evening prior to the official unveiling at the Stockholm Furniture Fair, Sight Unseen co-founder Jill Singer described the opportunity as unexpected, yet welcome. “I don’t claim to call myself a ‘designer’ by any means,” humbly explains Singer, “But Kasthall’s Rug Designer allowed us an easy means of experimentation, and we’re pleased with the results.”
Both striped designs express an identifiably Sight Unseen palette, one round and the other rectangular, both popping in contrast to Kasthall’s characteristically organic rug collection showcased within the company’s recently redesigned showroom ? an intentional curveball decision b...
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