A vibrant digital art car and NFT, commissioned by luxury automaker Genesis and Design Milk, from Dallas-based artist Dan Lam.

The following post is brought to you by Genesis. Our partners are handpicked by the Design Milk team because they represent the best in design.

Dripping, drizzling and oozing over, the vibrant sculptures of Dallas-based artist Dan Lam give the illusion that they?re organic materials in motion. In fact, however, they?re hard polyurethane foam imaginings covered in colorful acrylics and resins. Lam?s work embodies contrast; within, she pairs unexpectedly complementary colors, pauses motion and defies expectation. Whether it?s through her tactile forms or new forays into projection mapping, Lam presents more than gestural works, but inventions with personality.
It?s a desire for exploration that led her to take on an art car commission from Genesis, to create work inspired by their G70 automobile alongside two other artists. ?At first, I was like, ?oh, I don’t know, I don’t make digital art.? I wasn’t sure. But I love the unexpected. I feel like it’s a way to think outside the box?to get out of my comfort zone. I don’t normally work with cars. I don’t work digitally. But those are challenges, rather than problems. So I set off to do it.?

Lam was drawn to the ?little unexpected elements of the car?the air vents, the ambient sound options. But once I drove the car, that was where the inspirati...