Santa & Cole?s Holiday Campaign Embraces Light for Mindful Celebration
Santa & Cole's craft lighting holiday curation conjures the ethereal with "the embracing light" to showcase new and updated lamps, art, and other home furnishings.
Product launches and holiday campaigns are fleeting by nature and unequivocally rooted in consumerism ? but they don?t have to be hollow. Santa & Cole?s collection fills the void left by other marketing schemes with the work of relevant designers whose pieces reveal the way some objects, inseparable from the art of living, can foster a more sensitive material culture.
Santa & Cole’s “The embracing light” holiday campaign
Founded in 1985 on the ethos of editing, Santa & Cole has spent decades purveying design with merit to help customers consciously select artifacts for their home rather than accumulate items imbued with less meaning. This season sees a carefully curated mixture of their best-selling objects with fresh releases to serve as luminaries around which an architecture of textiles is constructed. ?The embracing light? which guides them is an art direction developed in collaboration with Barcelona-based Clara Quintana Studio. Básica MÃnima BaterÃa portable table lamps designed by Santiago Roqueta staged on the Peana Molina Jaume Sans
TrÃpode table lamp with shade by Júlia Esqué adjacent to the Oakland bookshelf
?Light is essential to every unfolding from the natural world to our interior spaces. It is the impetus for all creation and the beginnin...
Product launches and holiday campaigns are fleeting by nature and unequivocally rooted in consumerism ? but they don?t have to be hollow. Santa & Cole?s collection fills the void left by other marketing schemes with the work of relevant designers whose pieces reveal the way some objects, inseparable from the art of living, can foster a more sensitive material culture.
Santa & Cole’s “The embracing light” holiday campaign
Founded in 1985 on the ethos of editing, Santa & Cole has spent decades purveying design with merit to help customers consciously select artifacts for their home rather than accumulate items imbued with less meaning. This season sees a carefully curated mixture of their best-selling objects with fresh releases to serve as luminaries around which an architecture of textiles is constructed. ?The embracing light? which guides them is an art direction developed in collaboration with Barcelona-based Clara Quintana Studio. Básica MÃnima BaterÃa portable table lamps designed by Santiago Roqueta staged on the Peana Molina Jaume Sans
TrÃpode table lamp with shade by Júlia Esqué adjacent to the Oakland bookshelf
?Light is essential to every unfolding from the natural world to our interior spaces. It is the impetus for all creation and the beginnin...
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