SANAYI313?s Lounge Collection Is a Nod to Automotive Elegance
SANAYI313 echoes the golden age of automotive design with the launch of their Lounge Collection in a survey of distinctive monolithic forms.
With the electrification of motor vehicles comes a rapid improvement to their technologies, creature comforts, and modern conveniences, but as the industry races into a new era of engineering it appears as though aesthetics have been left behind. Classic cars are far from banal showcasing genuine wood dashboards, fine natural leather upholstery, and brilliant metallic detailing encapsulated by handsome sculptural forms. Echoing this hand craft and machine artistry is SANAYI313 as they launch their Lounge Collection informed by the golden age of automotive design. The Istanbul-based interdisciplinary practice is as much a cultural institution as it is a diverse creative business whose modus is maximalist expressions through minimalist details.
So it comes as no surprise that the studio found inspiration in an auto repair shop tucked away in the Maslak neighborhood where warehouse architecture litters one of Istanbul?s first planned industrial zones. ?The products are the outcome of our daily-life encounters, a dialogue between the spirit and culture of this industrial zone and aesthetic beauty,? says SANAYI313 creative director, Enis Karavil. Elements within the space are mirrored in the highly textural kit of parts employed to build each model. Hard-wearing materials including stainless steel, painted metal, maple burl veneer...
With the electrification of motor vehicles comes a rapid improvement to their technologies, creature comforts, and modern conveniences, but as the industry races into a new era of engineering it appears as though aesthetics have been left behind. Classic cars are far from banal showcasing genuine wood dashboards, fine natural leather upholstery, and brilliant metallic detailing encapsulated by handsome sculptural forms. Echoing this hand craft and machine artistry is SANAYI313 as they launch their Lounge Collection informed by the golden age of automotive design. The Istanbul-based interdisciplinary practice is as much a cultural institution as it is a diverse creative business whose modus is maximalist expressions through minimalist details.
So it comes as no surprise that the studio found inspiration in an auto repair shop tucked away in the Maslak neighborhood where warehouse architecture litters one of Istanbul?s first planned industrial zones. ?The products are the outcome of our daily-life encounters, a dialogue between the spirit and culture of this industrial zone and aesthetic beauty,? says SANAYI313 creative director, Enis Karavil. Elements within the space are mirrored in the highly textural kit of parts employed to build each model. Hard-wearing materials including stainless steel, painted metal, maple burl veneer...
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