Samsung's The Freestyle is a 1080p projector, a mood light, and a smart speaker all-in-one entertainment system that sacrifices bleeding edge specs for the fun flexibility of viewing and sharing content anywhere you can point it toward.

Samsung’s presence at CES has long been one characterized by its enormity. And we’re not just referring to the monumental assemblage of televisions they build each year to greet CES attendees ? currently now delivered in 4K and 8K resolutions, and powered by MicroLEDs and Neo QLED display technologies ? but also the vast breadth of products Samsung brings each January to flex their one-stop-shop home technologies muscles. Which makes it notable that while Samsung’s latest televisions continue to improve with remarkable specs across the board, it may be a small go-anywhere projector that might tempt consumers to invest in a specs regressive technology while enjoying streaming services, online content, and gaming anywhere throughout the home.
The Freestyle is marketed as a lifestyle device for 2022, and by all accounts its appearance, modest 1080p resolution, and all-in-one solution specs seems to be catering to a segment unattached to the notion of what a media output device should look like. The Freestyle looks neither like traditional stationary or portable projectors, nor the burgeoning category of short throw projectors. To be honest, it could be mistaken for a spotlight lamp, or perhaps even an oversized Apple...