Polaroid and Eames Office, both trailblazers in their respective fields, have teamed up to introduce a new instant camera, the Polaroid Now Generation 2 - Eames Edition.

Polaroid and Eames Office, both trailblazers in their respective fields, have teamed up to introduce a new instant camera, the Polaroid Now Generation 2 – Eames Edition, in the classic fiberglass shade known as ?Elephant Hide Gray.? This collaboration pays tribute to the longstanding innovation and creativity championed by Charles and Ray Eames, two of the 20th century?s most influential designers.

The history shared between Polaroid and Eames Office stretches back to the 1970s, a period marked by their commitment to making design and technology more accessible. Charles and Ray Eames were pioneers who believed that design should be available to all, a philosophy that aligns with Polaroid’s mission to democratize photography. Their collaboration included featuring Polaroid’s instant photography in various exhibitions and educational endeavors, significantly highlighting the SX-70 camera in a 1972 campaign. This partnership not only enhanced the visibility of Polaroid cameras among artists and designers but also blended the realms of art and technology, inspiring a new wave of creatives.
“Charles and Ray’s holistic vision of design encompassed communication and education, which became evident in their masterful films for Polaroid. In turn, the instant camera soon led t...