For the first time, color experts at Pantone are featuring an automotive brand color in their latest color trend report ? Porsche's Turbonite.

Pantone is known for being an authority on color, regularly releasing its seasonal color trend reports that highlight the latest hues influencing various industries. However, for the first time ever, the Pantone Fashion Color Trend Report for Spring/Summer 2025, unveiled at New York Fashion Week, includes a brand-specific color: Turbonite, created by Porsche?s industrial design team.

Initially crafted for Porsche Turbo models, Turbonite was prominently featured on inlays, spokes, and alloy wheels. While it might appear as a premium gray at first glance, it embodies Porsche’s sophisticated design philosophy. “For almost 50 years, the Turbo models have enjoyed an exalted position at Porsche,” said Porsche lifestyle and brand design spokesperson Nadine Toberer, in an interview with Design Milk. “They stand for a distinctively high performance and represent the epitome of every model series. To emphasize their uniqueness, Porsche is once again sharpening their look. The Turbo models are, for one, being given a particularly exclusive version of the modernized crest, which is dominated by the new Turbonite color tone instead of gold.”
An Embodiment of the Porsche Spirit
Indeed, as a fan of Porsche’s approach to design, I absolutely love the look of Turbonite. It avoids starting from scratch, w...