For their promotion Rethink Everything, Neenah Paper asked five creatives: How are you pivoting to meet the changing world head-on"

Paper company Neenah continues to highlight creativity, and the role paper plays in it, with their latest CLASSIC® Papers promotion, Rethink Everything. For it they asked five creatives a question that would normally be easy to answer, but in this strange time might be anything but: How are you pivoting to meet the changing world head-on" The answers and resulting artistic projects have been pulled together into an inventive editorial designed by Design Army that explores paper in a new and creative light.
?From the colorfully multi-dimensional cover to the oversized coffee table layout, Rethink Everything is designed to push people out of their comfort zones and think further about using paper. We want people to touch it, flip through it over and over again, learn from these inspiring stories and as a result, experiment with new ideas. This piece is meant to reignite the creative flame within,? said Pum Lefebure, Co-Founder and Chief Creative Officer, Design Army.
Call it gutsy: Mira and Valerii Tsybukovska of Mio Gallery created a business out of handcrafted paper flowers. The two show big brands how to rethink interior design and maximize budgets without compromising opulence with their lasting installations and displays. This beautiful sustainable solution to fresh flowers is both practical and inspiring.
For Rethink ...