A minimalist plant pot that doubles as a natural air purifier.

Since we spend a majority of our time indoors, being concerned about the air quality inside should be a priority. Incorporating living plants has grown more and more popular over the years, not just for their looks but also for how they help purify the air. Clairy wants you to take it one step further with the launch of their latest product, NATEDE, which is a smart and natural air purifier for your home or office.

Most air purifiers are bulky and loud, with no thought going into its aesthetic. Clairy not only loaded NATEDE with the complex technology to do what it does, they focused on the design so that you can proudly display it anywhere in your home.

Now, what does it do" NATEDE is a plant holder and an air purifier, eliminating 93% of VOCs, 99% of bacteria, viruses, fine particulates, and odors with its new photocatalytic filter that never needs replacing. The device is decked out with advanced sensors and it pairs with its dedicated app allowing you to monitor air pollutants and air flow in real time. You can also measure the temperature and humidity of the room while finding out what might be lurking unseen in the air.
Unlike regular flower pots, NATEDE’s fan carries air through the roots of the plant causing an air purification process that then generates clean air back into the environment. It also features a self-watering system that will keep the plant watered for about a month....