Mushrooms Underfoot: The M-SHWY Rug Collection by Studio Mary Lennox
The M-SHWY collection designed by the Berlin based Studio Mary Lennox captures the mysterious allure of mushrooms in rug form.
You’ve likely noticed an uptick in all things mushroom lately, with mushrooms imparting their fungi energy across fashion, health, food, and pop culture. The mycological motif has always been popular within design, most notably and recently as an extension of the the “cottagecore” aesthetic. But fungus has only sporadically been found within the realm of high design, which makes Belgian rug company JOV’s M-SHWY rug collection designed by the Berlin based Studio Mary Lennox an especially captivating addition to announcements made at Milan Design Week 2023.
The collection designed by Studio Mary Lennox for JOV focuses specifically upon the characteristics of a common woodland (and farmer’s market) fungus, the oyster mushroom. Comprising three different mycologically themed rugs, M-SHWY (pronounced MS Highway) stands for “Mycorrhizal Super Highway,” a nod to the scientific discovery attributing the shuttling of nutrients and perhaps even information between trees underground via masses of thin threads known as a mycelium ? a fungal network popularly compared to our own digital internet.
To give the rug extra depth and texture, JOV used a color gradient from the inside out to the edges, combined with 3D-height effects on the edges to give the rug an extra bit of hand-tufted fluff.
MSHWY01, the first des...
You’ve likely noticed an uptick in all things mushroom lately, with mushrooms imparting their fungi energy across fashion, health, food, and pop culture. The mycological motif has always been popular within design, most notably and recently as an extension of the the “cottagecore” aesthetic. But fungus has only sporadically been found within the realm of high design, which makes Belgian rug company JOV’s M-SHWY rug collection designed by the Berlin based Studio Mary Lennox an especially captivating addition to announcements made at Milan Design Week 2023.
The collection designed by Studio Mary Lennox for JOV focuses specifically upon the characteristics of a common woodland (and farmer’s market) fungus, the oyster mushroom. Comprising three different mycologically themed rugs, M-SHWY (pronounced MS Highway) stands for “Mycorrhizal Super Highway,” a nod to the scientific discovery attributing the shuttling of nutrients and perhaps even information between trees underground via masses of thin threads known as a mycelium ? a fungal network popularly compared to our own digital internet.
To give the rug extra depth and texture, JOV used a color gradient from the inside out to the edges, combined with 3D-height effects on the edges to give the rug an extra bit of hand-tufted fluff.
MSHWY01, the first des...
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