Are auto brand-operated charging stations the future of "fueling up"" Genesis gives a glimpse of what that may look like from the luxury end.

The future of electrifying transportation isn’t just about the vehicles and underlying technologies within, but in large parts reliant upon whether the industry as a whole can successfully establish the infrastructure of charging stations to “refuel” those millions of batteries powering EVs. Today drivers roll into gas stations operating independently of the brand of automobile they’re driving. Tomorrow, this may not be the case. EV manufacturers such as Tesla are already supporting customers of their electric vehicles with their own fast charging stations; it was inevitable for other manufacturers to follow. Korean luxury automotive brand Genesis is taking a more stylish route for this purpose and goal through a collaboration with Los Angeles-based design and architecture firm Morphosis, imparting five Electric Vehicle Charging (EVC) sites throughout South Korea?s most populated metropolitan zones with an aesthetic intended to complement the luxe electric vehicles themselves.
From design concept to the smallest crafted detail, the defining design identity of the Genesis brand are materialized in the charging stations: the wing emblem, the two lines and the Athletic Elegance. As leaders in both design and mobility, we are inspired to imagine new ways of thinking about the infrastructure...