MIDLAND Stays True to a Philosophy of Well-Chosen Goods - interior design Blogs

MIDLAND Stays True to a Philosophy of Well-Chosen Goods

For June's Design Store(y) we spoke to Paige Appel and Kelly Harris to find out what makes L.A.'s shop MIDLAND tick so successfully.

Southern California is blessed with many things: year-round beautiful weather, close proximity to the ocean as well as the mountains, and MIDLAND. Founded by Paige Appel and Kelly Harris, the shop has two locations in both Culver City and Silver Lake, and operates by the philosophy of selling only well-chosen goods that resonate with both women and their customers. Home goods, beauty products, and apparel have been curated specifically from makers that Paige and Kelly either know directly or have at the least met in person. Each product must have a connection to something higher than commerce, and ideally it all comes back around to community. For June’s Design Store(y) we spoke to both women to find out what makes MIDLAND tick so successfully.
Why did you pick this city/neighborhood/storefront"
For Culver City, it was an untapped neighborhood for quality boutiques. We drove by this space everyday on our way to our event studio and watched it come for lease, jumped on it, and then gutted and renovated it. It was laborious and not without hiccups, but the space has such good energy and we love the aesthetic we’ve created.
Where did you get the name for the store"
The name has many meanings. One being that Culver City is in the middle of the L.A., so literally the Midland of the city. Two being the name is not too...

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