Maude Wants to Design Your Next Intimate Moment
A refreshingly modern and minimalist line of sex products intended to keep proudly out in the open.
It’s not by chance nor mistake newly announced Maude ? a line of sex essentials comprised of condoms, lubricants, and a personal massager ? appears branded for an entirely new generation. Founders Eva Goicochea and Dina Epstein intentionally set out to challenge the status quo, imbuing their nascent line of sex positive tools with a distinctly inclusive unisex spirit designed to strip away embarrassment and elevate sex for all.
The Vibe’s sculptural profile evokes the gentle attention of a ceramic shaped by the hands of Eva Zeisel, but instead houses a 3-speed waterproof personal massager covered in soft-touch silicone, rated for a runtime of up to 2.5 hours. Sex made simple ? the succinct statement operates as both an ethos and mission statement for Maude’s founders.
“When conceptualizing Maude, we kept coming back to the idea of human-centered design for the products. When you think about how these products have been created previously, they always seem to ignore not only the purpose of the product?to enhance the experience?in how they design the packaging (we all have stories of fumbling to open condom wrappers), but also the discomfort that comes from these products being so loud and complicated,” explains Maude co-founder, Eva Goicochea.
Noting the universal annoyance of fumbling to open the condom wrapper when the mood strikes, ...
It’s not by chance nor mistake newly announced Maude ? a line of sex essentials comprised of condoms, lubricants, and a personal massager ? appears branded for an entirely new generation. Founders Eva Goicochea and Dina Epstein intentionally set out to challenge the status quo, imbuing their nascent line of sex positive tools with a distinctly inclusive unisex spirit designed to strip away embarrassment and elevate sex for all.
The Vibe’s sculptural profile evokes the gentle attention of a ceramic shaped by the hands of Eva Zeisel, but instead houses a 3-speed waterproof personal massager covered in soft-touch silicone, rated for a runtime of up to 2.5 hours. Sex made simple ? the succinct statement operates as both an ethos and mission statement for Maude’s founders.
“When conceptualizing Maude, we kept coming back to the idea of human-centered design for the products. When you think about how these products have been created previously, they always seem to ignore not only the purpose of the product?to enhance the experience?in how they design the packaging (we all have stories of fumbling to open condom wrappers), but also the discomfort that comes from these products being so loud and complicated,” explains Maude co-founder, Eva Goicochea.
Noting the universal annoyance of fumbling to open the condom wrapper when the mood strikes, ...
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