Marble, Architecture, and Geometrics Come Into Focus at MIDO 2017
We went to Milan, Italy to report on the latest trends from the world's largest international show dedicated to the global eyewear sector.
The Italian Trade Commission takes notable pride in touting the MIDO Milano Eyewear Show as the international eyewear show of the world. And why not" With the exhibit’s characteristically exuberant and international pastiche of 1,200 exhibitors strewn throughout seven pavilions visited by more than 55,000 attendees, MIDO can sometimes feel less like an industry-only trade show and more like a celebratory party where everyone is dressed great and accessorized with the finest eyewear.
The MIDO Milano Eyewear Show showfloor is a spectacle everywhere you look.
Running parallel with Milan Fashion Week, MIDO has become the optical extension of Italy’s fashion industry; players from around the globe ranging from multi-brand luxury giants to established fashionable mainstream staples all the way down to boutique avant-garde designers add to the party-like atmosphere, while more serious trend and trade reports keep retailers, resellers, and manufacturers informed. A historical timeline of the Superfuture catalog.
Marble played very prominent as a trend at this year’s MIDO, alongside geometrics and architecturally-inspired forms. 3D printing and customization is on the cusp of playing a more prominent role in the industry.
The MIDO Lab Academy was a dedicated section spotlighting the newest and brightest de...
The Italian Trade Commission takes notable pride in touting the MIDO Milano Eyewear Show as the international eyewear show of the world. And why not" With the exhibit’s characteristically exuberant and international pastiche of 1,200 exhibitors strewn throughout seven pavilions visited by more than 55,000 attendees, MIDO can sometimes feel less like an industry-only trade show and more like a celebratory party where everyone is dressed great and accessorized with the finest eyewear.
The MIDO Milano Eyewear Show showfloor is a spectacle everywhere you look.
Running parallel with Milan Fashion Week, MIDO has become the optical extension of Italy’s fashion industry; players from around the globe ranging from multi-brand luxury giants to established fashionable mainstream staples all the way down to boutique avant-garde designers add to the party-like atmosphere, while more serious trend and trade reports keep retailers, resellers, and manufacturers informed. A historical timeline of the Superfuture catalog.
Marble played very prominent as a trend at this year’s MIDO, alongside geometrics and architecturally-inspired forms. 3D printing and customization is on the cusp of playing a more prominent role in the industry.
The MIDO Lab Academy was a dedicated section spotlighting the newest and brightest de...
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