Lulu LaFortune: Breathing New Life Into Furniture Design
Lulu LaFortune started a furniture brand + put local artisans to work during the pandemic. Squarespace was there to help, too.
The following post is brought to you by Squarespace, an easy-to-use website builder for your personal and professional needs. You can start a free trial for a website (with no credit card required) today and use coupon code DESIGNMILK for 10% off your website when you?re ready to publish. Our partners are hand picked by the Design Milk team because they represent the best in design.
From her base in Los Angeles, designer Lulu LaFortune has worked alongside some of the biggest names in the business ? like Kelly Wearstler, for whom LaFortune had sourced vintage furnishings and local artists for the Proper Hotel in Downtown LA. Then came last year?s seismic shifts. Right at the start of things she was furloughed ? though with the uncertainty of the moment came a sense of opportunity. ?I had been designing the furniture in my head for a year at that point, but I had never thought about it coming to fruition,? says LaFortune, who had majored in furniture design at the Savannah College of Art and Design. ?Suddenly I had a big, blank slate in front of me for the first time in my life. The hardest part of the decision was definitely the financial aspect ? I was spending my savings during an extremely uncertain time. But I constantly reminded myself that you can?t let fear stop you ? so I went all in.? Lulu LaFortune
One benefit of buil...
The following post is brought to you by Squarespace, an easy-to-use website builder for your personal and professional needs. You can start a free trial for a website (with no credit card required) today and use coupon code DESIGNMILK for 10% off your website when you?re ready to publish. Our partners are hand picked by the Design Milk team because they represent the best in design.
From her base in Los Angeles, designer Lulu LaFortune has worked alongside some of the biggest names in the business ? like Kelly Wearstler, for whom LaFortune had sourced vintage furnishings and local artists for the Proper Hotel in Downtown LA. Then came last year?s seismic shifts. Right at the start of things she was furloughed ? though with the uncertainty of the moment came a sense of opportunity. ?I had been designing the furniture in my head for a year at that point, but I had never thought about it coming to fruition,? says LaFortune, who had majored in furniture design at the Savannah College of Art and Design. ?Suddenly I had a big, blank slate in front of me for the first time in my life. The hardest part of the decision was definitely the financial aspect ? I was spending my savings during an extremely uncertain time. But I constantly reminded myself that you can?t let fear stop you ? so I went all in.? Lulu LaFortune
One benefit of buil...
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