Lexus returns to Milan Design Week with designers Marjan van Aubel and Hideki Yoshimoto of Tangent in a two-effort, inside-out exhibition titled, "Time."

Lexus and Milan Design Week have never been just a drive-thru affair. The Japanese luxury automaker’s presence at the global design event stretches back nearly 20 years. Starting from 2005 with their first Lexus L-finesse exhibition, Lexus has marked the annual convergence of design industry luminaries as an opportune moment to express the automaker’s design philosophy. Unencumbered by the purpose-driven industry, the brand steers their Milan Design Week installations memorably closer toward art rather than automotive. And now they’re back for the 2024 edition of Milan Design Week with “Time,” a two-fold exhibition incorporating the next-generation Lexus Future Zero-Emission Catalyst (Lexus LF-ZC) electric vehicle concept as its centerpiece.
This being Milan Design Week it’s no surprise Lexus took the opportunity to invest in a pair of technology-focused installations exploring themes venturing well beyond “how the era of software-defined hardware will infinitely expand the possibilities for personally tailored experiences, allowing future design to seamlessly anticipate and evolve with each individual.” Lexus invited not just one designer, but two to conjure an inside-outside exhibition around this timely proposition.

The entire installation responds to ...