LEGO enlists three global designers to reimagine creativity + play in a colorful, immersive exhibition called Superpower Studios in Paris.

In an era where play is becoming less accessible for many families, the LEGO Group has introduced a groundbreaking experience that aims to reignite the joy and creativity of play. Superpower Studios, which recently opened in Paris, challenges traditional notions of art galleries by transforming them into dynamic spaces where children and families can explore, create, and connect through the magic of play. This new initiative is part of LEGO’s broader “Play is Your Superpower” campaign, which seeks to highlight the profound impact play has on individuals and communities.
Set within La Gaîté Lyrique, a renowned cultural venue, Superpower Studios breaks the mold by inviting children to be the architects of their own creative experiences. The space is designed to be a vivid celebration of the power of play, turning a gallery visit into an interactive adventure. The concept behind the studio is to blend art and play in ways that allow families to explore their creativity while emphasizing the importance of inclusion and connection.
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