The London Design Festival saw the launch of MINI LIVING's Urban Cabin concept ? the British car brand's first foray into architecture.

The London Design Festival saw the launch of MINI LIVING’s Urban Cabin concept ? the British car brand’s first foray into architecture. Described by the brand as a “a communal modular-structure,” the Landmark project on the Southbank was designed in collaboration with London-based architect Sam Jacob. “As increasing city urbanization makes private space more and more of a luxury, the demand for multi-purpose communal spaces, co-housing and sharing communities rises ? paving the way for brands like MINI LIVING to provide innovative solutions,” said a statement from the brand.
The collaboration is based on the idea of London as a city of contrasts between past and present. “I’ve always been interested in combinations, juxtapositions and fusions; in how projects can draw on different references and forge alternative possibilities,” says Jacob. “Often this means bringing apparent opposites together to create unexpected alliances and design languages. The aim is to open up the possibilities of design while also making reference to the world around us.” The copper-mesh cladding reflected the contrasting architecture that surrounded the site in front of London’s Barge House.

MINI LIVING is part of the brand’s exploration beyond the world of automotive and take...