JennAir just unveiled a refreshed branding, two new product suites, and a trio of limited edition offerings.

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JennAir, the appliance gurus with the recognizable and trusted name, just underwent a rebellious brand revival that aims to get people excited about a new era in luxury kitchens. JennAir wants everything a consumer thinks about the kitchen to fall by the wayside so it can be rebuilt with provocative design, fresh innovation, and extraordinary performance not typically found in the appliance world these days. Just like JennAir’s founder, Lou Jenn, achieved in the early days with his downdraft ventilation invention, the brand is ready to start a new kitchen rebellion that will make you re-think everything you thought you knew or could imagine for the kitchen with their newly unveiled Bound By Nothing campaign.
From Jon Hall, Product & Brand Marketing Director for JennAir says “The Bound By Nothing campaign was born out of consumer insight that showed the luxury category had become stale and stagnant, yet the super-premium audience craved more ? personalization, uniqueness, and something they can truly call their own. The Bound By Nothing campaign and brand relaunch will bring 70+ new products across two design expressions, in addition to an overhauled brand identity rooted in the pro...