By uplifting artisans in rural communities, IKEA's MÄVINN collection highlights the beautiful diversity of handcraft and joy of creating.

The MÄVINN collection from home goods staple IKEA focuses on promoting traditional handcraft from all over the globe, uplifting these crafting communities and increasing economic mobility. All pieces in the collection are completely handmade, and feature partnerships with social change groups across Asia. The MÄVINN collection gets its name from a dialect in Småland, Sweden, where IKEA was founded, meaning “having the wind at your back.” This is a symbol of forward momentum for the collaboration, as IKEA has more than 10 years of experience working on similar projects. Each piece in the collection is distinct, yet has handmade pops of color ? all of them providing better livelihoods for people that need it. MÄVINN will include a wide array of products, including baskets, bags, rugs, cushion covers, bedspreads, bathrobes, plant pot hangers, throws, and pouches.
Since 2012, IKEA has been committed to establishing and maintaining partnerships with social businesses. The MÄVINN collection, originally released in 2023, is launching its second edition this year. Available in September 2024, this collection places its focus on handwoven elements that can make products at higher volumes, providing more economic benefits for the artisans themselves. It will be launched in two stages, with the second half of the collecti...