IKEA?s MÄVINN Collection Builds on an Initiative To Create Long-Term Jobs
MÄVINN is IKEA's second global social entrepreneurship home furnishings collection, and the first that will include annually recurring product releases.
IKEA has been working steadily since 2012 to grow the brand’s initiative of working with social businesses that create long-term job opportunities. MÄVINN, which will be available at IKEA US in June, is the brand’s second global social entrepreneurship collection, and the first that will include annually recurring product releases. The word MÄVINN is an expression from SmÃ¥land, Sweden, meaning ?having the wind at your back? ? much like the support that can come from a collaborative effort.
“High production volumes are an important prerequisite for IKEA to be able to make great design affordable. But handmade products are also a part of IKEA’s offerings, and we are proud to be able to provide our customers with one-of-a kind products while also creating job opportunities for artisans,” said Maria Vinka. “At IKEA, we are curious designers and a curious company. Collaborating with artisans and their traditional methods is an opportunity for us to explore new perspectives in design and to create beautiful handmade products that people will love. At the same time, it allows us to learn, share knowledge, and go on a journey of new discoveries together.”
The MÄVINN collection, focused on appreciating the artisanal craft and workmanship that goes into making accessories for ...
IKEA has been working steadily since 2012 to grow the brand’s initiative of working with social businesses that create long-term job opportunities. MÄVINN, which will be available at IKEA US in June, is the brand’s second global social entrepreneurship collection, and the first that will include annually recurring product releases. The word MÄVINN is an expression from SmÃ¥land, Sweden, meaning ?having the wind at your back? ? much like the support that can come from a collaborative effort.
“High production volumes are an important prerequisite for IKEA to be able to make great design affordable. But handmade products are also a part of IKEA’s offerings, and we are proud to be able to provide our customers with one-of-a kind products while also creating job opportunities for artisans,” said Maria Vinka. “At IKEA, we are curious designers and a curious company. Collaborating with artisans and their traditional methods is an opportunity for us to explore new perspectives in design and to create beautiful handmade products that people will love. At the same time, it allows us to learn, share knowledge, and go on a journey of new discoveries together.”
The MÄVINN collection, focused on appreciating the artisanal craft and workmanship that goes into making accessories for ...
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