IKEA Latest Collection Is for Music Makers
IKEA is setting their sights on making music studio furnishings an affordable option for bedroom music producers and everyone else.
IKEA’s collaborations throughout the years have been a smart branding strategy, allowing the Swedish design giant to pursue more playful and niche products in partnership with brands with a cachet of cool, with past efforts ranging from skateboards to LEGO storage solutions. Still, we were caught a bit off guard ? and impressed ? with the fruits of their latest partnership aimed at those dedicated to music production: the OBEGRÄNSAD collection designed in collaboration with electronic music artists Swedish House Mafia.
Named after the Swedish word for ?unlimited,” the OBEGRÄNSAD collection ? a turntable, desk, and armchair ? was unveiled at the IKEA Festival during the 2022 Milan Design Week. Aimed at the “music producer, DJ, or musician,” these pieces address the need for affordable options for those just starting off. Most notably, the desk aims to bring studio furnishings down to an affordable level; traditional studio workstation furniture with monitor stands at ear level can range from several hundreds to the thousands of dollars. “…we have added two speaker stands to the desk in order to bring the speakers to the ear level. We have also added a pull-out shelf below the desktop,” says Friso Wiersma, IKEA in-house designer, “This functionality allows you to have a midi keyboard, fo...
IKEA’s collaborations throughout the years have been a smart branding strategy, allowing the Swedish design giant to pursue more playful and niche products in partnership with brands with a cachet of cool, with past efforts ranging from skateboards to LEGO storage solutions. Still, we were caught a bit off guard ? and impressed ? with the fruits of their latest partnership aimed at those dedicated to music production: the OBEGRÄNSAD collection designed in collaboration with electronic music artists Swedish House Mafia.
Named after the Swedish word for ?unlimited,” the OBEGRÄNSAD collection ? a turntable, desk, and armchair ? was unveiled at the IKEA Festival during the 2022 Milan Design Week. Aimed at the “music producer, DJ, or musician,” these pieces address the need for affordable options for those just starting off. Most notably, the desk aims to bring studio furnishings down to an affordable level; traditional studio workstation furniture with monitor stands at ear level can range from several hundreds to the thousands of dollars. “…we have added two speaker stands to the desk in order to bring the speakers to the ear level. We have also added a pull-out shelf below the desktop,” says Friso Wiersma, IKEA in-house designer, “This functionality allows you to have a midi keyboard, fo...
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