IKEA Drops DAJLIEN Collection to Help You Easily Workout at Home
IKEA aims to transform the way we exercise at home with the DAJLIEN collection, comprising 19 versatile products designed to support everyday movement.
IKEA aims to transform, or simply aid, the way we exercise at home with the release of its latest collection called DAJLIEN. The limited edition series, comprising 19 versatile products, is designed to support everyday movement in individuals so they can cultivate healthy habits within the comfort of their own home. Scheduled for a global launch in January 2024, the collection hopes to redefine how we view and approach daily fitness routines.
Drawing insights from homes in New York, Chicago, London, and Shanghai, IKEA embarked on a mission to create a collection that seamlessly integrates exercise into everyday life. The result is the DAJLIEN collection, a fusion of smart, adaptable products designed to overcome common obstacles such as motivation, limited space, time constraints, and how traditional exercise equipment tends to clash with home decor.
The name DAJLIEN, derived from SmÃ¥land (the birthplace of IKEA), translates to “daily” ? a nod to IKEA’s commitment of making physical activity accessible to everyone, every day.
The products are part exercise equipment and part storage, ranging from exercise mats to ring-shaped dumbbells to rolling carts, all of which seamlessly blend into home decor. The focal point of the collection, the DAJLIEN bench, not only facilitates a variety of bodyweig...
IKEA aims to transform, or simply aid, the way we exercise at home with the release of its latest collection called DAJLIEN. The limited edition series, comprising 19 versatile products, is designed to support everyday movement in individuals so they can cultivate healthy habits within the comfort of their own home. Scheduled for a global launch in January 2024, the collection hopes to redefine how we view and approach daily fitness routines.
Drawing insights from homes in New York, Chicago, London, and Shanghai, IKEA embarked on a mission to create a collection that seamlessly integrates exercise into everyday life. The result is the DAJLIEN collection, a fusion of smart, adaptable products designed to overcome common obstacles such as motivation, limited space, time constraints, and how traditional exercise equipment tends to clash with home decor.
The name DAJLIEN, derived from SmÃ¥land (the birthplace of IKEA), translates to “daily” ? a nod to IKEA’s commitment of making physical activity accessible to everyone, every day.
The products are part exercise equipment and part storage, ranging from exercise mats to ring-shaped dumbbells to rolling carts, all of which seamlessly blend into home decor. The focal point of the collection, the DAJLIEN bench, not only facilitates a variety of bodyweig...
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