We talk to Name Glo about the business of neon, personalization and ecommerce.

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Neon colors have taken over the runways and street style blogs for the past several years so it was only a matter of time before neon signs infiltrated the decor space (move over marquee letters!). And they?ve been embraced with open arms by design magazines, blogs and Pinterest boards. Lately, neon has become even more affordable (and for sale at big box stores like Target). But unless you had a neon artist on speed dial (or very deep pockets), it?s been a little difficult to get your name written in lights. (Or your mantra. Business name?Or just about anything custom). Until now! Name Glo has taken up the challenge to get your name in lights. The company was started by Lena Imamura and Sas Simon, in 2014. Sas was on the hunt for the perfect baby shower gift for her soon-to-be-born nephew. She hit on the idea of having a neon sign made for his nursery, but couldn’t find a source. In one of those light bulb moments, she remembered that her high school friend, Lena had a neon sign in her apartment, and so reached out. The rest is Name Glo history.
Of course, it didn’t happen quite that quickly. Lena had been making light-based sculptures post art school?not only did she love the power effect of neon, but she also ...