With current societal shifts and the Mega Trends of Neoculture, architects and+designers will need to meet new challenges and expectations.

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Earlier this year on the Clever podcast, Amy and I had the pleasure of interviewing Chris Stulpin, Chief Creative Officer for Tarkett and Suzanne Tick of Suzanne Tick, Inc. about the concept of Neoculture, a term coined by Tarkett that refers to current cultural and societal shifts and how they impact architecture and interior design. It was such a fascinating conversation that I continue to think about it and still bring it up in conversations about the future of society and design. Let me break Neoculture down for you to easily digest? attitudinal and societal shifts like population growth, increase in ridesharing, public transportation, and renting over owning, globalization over nationalization, sustainability, and reliance on technology are all contributing to Neoculture. The whole thing comes down to 4 Mega Trends:

Mega Trend #1: Purpose Positive: retail is changing, stores are closing, so how can we reimagine vacant stores or old parking lots into new communities"
Mega Trend #2: Sub-Urbanization: cities are becoming less affordable, so younger generations are spreading out, creating new communities, and ?urbanizing? the suburbs.
Mega Trend #3: Regenerative Gen...