Head of MINI Design Oliver Heilmer Talks About the Sustainable Future of Mobility
Head of MINI Design Oliver Heilmer discusses some of the specific details and encompassing principles behind the MINI Vision Urbanaut.
Like many ensconced within the automotive industry, Oliver Heilmer’s history with cars began well before his entry into the vocation of designing automobiles. “Ever since I can remember, cars have totally fascinated me,” recounts Heilmer, “I?ve always drawn cars ? and always had a big smile on my face at the same time. It started with scrawling extra spoilers onto photos of cars in magazines when I was a young kid.”
Those formative years would lay down the foundation from which Heilmer would springboard from as a creative wunderkind, first with BMW Group?s Advanced Design team in 2000 before being promoted to BMW?s Head of Interior Design in 2013. He’d soon thereafter assume the role of President of Designworks, a BMW Group Subsidiary where he was tasked to oversee all three design studios across North America, Europe and Asia. In 2017 Heilmer would join MINI as the brand’s head of design, his talent tapped to identify both the dots of the present while connecting them with the purpose of shaping the future.
Nowhere is Heilmer’s efforts to reinterpret MINI’s heritage for future generations more evident than the brand’s electric-powered MINI Vision Urbanaut, an experimental mobility solution daring to reimagine automobiles untethered from many of the norms associated with t...
Like many ensconced within the automotive industry, Oliver Heilmer’s history with cars began well before his entry into the vocation of designing automobiles. “Ever since I can remember, cars have totally fascinated me,” recounts Heilmer, “I?ve always drawn cars ? and always had a big smile on my face at the same time. It started with scrawling extra spoilers onto photos of cars in magazines when I was a young kid.”
Those formative years would lay down the foundation from which Heilmer would springboard from as a creative wunderkind, first with BMW Group?s Advanced Design team in 2000 before being promoted to BMW?s Head of Interior Design in 2013. He’d soon thereafter assume the role of President of Designworks, a BMW Group Subsidiary where he was tasked to oversee all three design studios across North America, Europe and Asia. In 2017 Heilmer would join MINI as the brand’s head of design, his talent tapped to identify both the dots of the present while connecting them with the purpose of shaping the future.
Nowhere is Heilmer’s efforts to reinterpret MINI’s heritage for future generations more evident than the brand’s electric-powered MINI Vision Urbanaut, an experimental mobility solution daring to reimagine automobiles untethered from many of the norms associated with t...
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