?Grow with Google? Plants the Seeds of Learning With Analog Design
Tech giant Google's analog design themed training center in Chelsea hosts tech courses decorated with natural materials & bathed in light.
It may seem ironic that one of the world’s largest and most influential technology companies has set up shop in New York City’s Chelsea with a free community venue characterized by analog design. Yet the Grow with Google Learning Center ? envisioned to provide the community with free training, tools, and events to help individuals grow their skills, careers, or businesses ? is intentionally and strategically low-key in its hi-tech aims.
?Our intention is to create a relatable, comfortable environment filled with unique experiences that surprise and delight,? says Doss Freel of brand experience agency Jack Morton Worldwide, “Grow with Google” Designer and Project Manager.
Functionality and simplistic forms fill the foundations of the learning center’s welcoming atmosphere, one anchored by an enormous retro-styled, Oat Foundry split flap display programmed to greet visitors in the lobby with the clickety-clack mechanical movement, informing all who enter about class schedules and event updates, and intermittently present graphics of New York icons and iterations of the Google logo.
An old school classroom vibe permeates into the heart of the center, with identifiable furnishings and decorative choices sourced from years before apps and smartphones, easing all who enter into communal areas w...
It may seem ironic that one of the world’s largest and most influential technology companies has set up shop in New York City’s Chelsea with a free community venue characterized by analog design. Yet the Grow with Google Learning Center ? envisioned to provide the community with free training, tools, and events to help individuals grow their skills, careers, or businesses ? is intentionally and strategically low-key in its hi-tech aims.
?Our intention is to create a relatable, comfortable environment filled with unique experiences that surprise and delight,? says Doss Freel of brand experience agency Jack Morton Worldwide, “Grow with Google” Designer and Project Manager.
Functionality and simplistic forms fill the foundations of the learning center’s welcoming atmosphere, one anchored by an enormous retro-styled, Oat Foundry split flap display programmed to greet visitors in the lobby with the clickety-clack mechanical movement, informing all who enter about class schedules and event updates, and intermittently present graphics of New York icons and iterations of the Google logo.
An old school classroom vibe permeates into the heart of the center, with identifiable furnishings and decorative choices sourced from years before apps and smartphones, easing all who enter into communal areas w...
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