Good Thing Launches Minimalist Soap by Designer Jasper Morrison - interior design Blogs

Good Thing Launches Minimalist Soap by Designer Jasper Morrison

Good Thing veers in a new direction with their latest release - minimalist soap designed by Jasper Morrison.

New York based design brand Good Thing veers in a new direction with their latest release. While it is for the home, as their catalog of products are, this product is more personal in that it cleans the hands and body. As with all of their designs, Good Thing aims to bring smart, simplified designs for everyday use into the home ? so why stop at home accessories and furniture" Good Thing’s Founder and CEO, Jamie Wolfond, decided to expand out in order to include the whole home. The idea of reimagining a bar of soap came from their belief that something so simple and revolutionary should be scaled back to do what it’s supposed to do and to do it well ? that’s all. Coming to that conclusion led Wolfond to the perfect designer to take this on and that was Jasper Morrison. The company brought the famed designer to the table and the result is Soap, a gentle yet effective tool for everyday life.
We talked to Jamie Wolfond more about Soap and how it came to be…
What did you find interesting about producing a mundane item like soap"
Our interest in making a bar of soap stemmed from the very fact that it is mundane. Good Thing is all about replacing the not-so-thoughtful items on the market with more considered choices. Since soap is not conventionally thought to be a designed object, this gave us a great opportunity to make an imp...

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