The new store in Beverly Hills marks the company's first ever retail store and showroom debut in the USA.

We’re big fans of this company for their 100% hand-woven rugs made by master artisans in India. You may have seen them in Jaime’s dining room or read about their story here. We’re happy to say that Australian rug company Armadillo & Co have now landed closer to home in Los Angeles, making their first ever retail store and showroom debut in the USA.

Excited was an understatement when we first heard that Armadillo & Co was coming to California. The company was founded in 2009 by Jodie Fried and Sally Pottharst when the founders couldn’t find simple, beautiful and quality rugs for their own homes. So, in true designer fashion, they decided to make the products they envisioned instead. We stopped by their LA showroom one afternoon and the space is exactly like their rugs ? simple, beautiful, elegant. Designed by Standard Architecture, the space has that easy breezy, coastal Australian aesthetic that makes the space inviting to stop in and browse for rugs and tabletop items. We chatted with founder Jodie about why LA was the right choice for their first ever retail store in the US and the lessons the brand has learned since opening.
Why did you pick this city"
Beverly Hills, Los Angeles was the perfect location for our flagship retail store. The city is brimming with creativity and plays host to an edgy art scene, while the ...